To begin, a sponsorship is just another word for a partnership. That means both parties stand to gain something by working together.

Our corporate sponsors give financial support to Enlightened Minds Academy, thereby giving our non-profit school the resources to provide education to Silver Learners at an affordable cost.

When a company sponsors EMA, it’s because first and foremost they believe in our goal as a non-profit: help senior adults, who feel unprepared or scared, reenter the workforce by equipping them with in-demand skills. The company understands that EMA isn’t just about teaching tangible tools; we’re driven to restore the dignity of the Silver Learner and empower them to begin their career anew.

On the flip side, our corporate sponsors get to share their charitable works with the world and display how their company is living out their values authentically. Companies get to share their EMA sponsorship with their customers and others in their industry.

Not only are companies bolstering their reputation when they choose to partner with EMA, they may even win new clients or strengthen preexisting loyalty with their established customers. People respect companies who are well rounded and consider causes outside of their business. Also, companies who sponsor non-profits tend to stand out from the rest of their competition.

Another consideration for sponsorship, is that in today’s world, it’s becoming more and more common for businesses to link themselves to a charitable cause or create an altruistic image from the very inception of the business itself.

Clothing companies are raising awareness about sustainability by using responsibly sourced fabrics or using fabric that’s made from recycled materials. Startups donate a portion of their revenue to popular causes or certain activist groups. Think of the popular shoe company, Toms. They donate a pair of shoes for every pair that they sell. Charity is in the air.

Sponsorship also creates a marketing partnership between the non-profit and the company. As non-profits take to social media for their digital marketing efforts, there’s plenty of opportunity for them to show off their corporate sponsorships. This can help your company gain access to a whole new market it normally wouldn’t have tapped into.

The ideal sponsorship is simply a healthy partnership. Interested in learning more?

Contact us at contact@emalearning.org.